Podcast Logo vs. Cover Artwork: Understanding the Difference and When to Use Each.
One of the biggest confusions in the podcast branding space is the difference between a podcast logo and a podcast cover artwork. Many podcasters interchange these terms even though a podcast logo and podcast cover artwork are two different things.
How to write podcast episode titles that attract listeners.
Like most podcasters, you probably gave a lot of thought to the name of your podcast. You wanted it to be perfect after all. But when it comes to individual episode titles, if you don’t give them enough thought, you might be impeding the growth of your podcast.
Talk to one listener, not the masses.
Podcasting is one of the most intimate forms of public communication available. Unlike radio, television or even online video, which are frequently consumed in groups, podcasts are an individual experience allowing you to talk to one listener at a time.
Podcast Taglines Demystified
A tagline is a line of text often seen accompanying a logo or title. The purpose of a tagline is to clarify a message, in most cases, a name or a title and help people connect with a brand. For podcasts, a tagline helps clarify a show's title and identify what listeners can expect from a show.
Should I use my photo on my podcast cover artwork?
One of the most common questions I hear about podcast artwork is should your photo be on the cover? The answer unfortunately is, it depends.
Your podcast's touchpoints get you noticed.
With thousands of new shows added daily, how do you stand out in the growing sea of podcasts? You stand out by making your touchpoints better than your competition’s.
Good podcast artwork has “curb appeal.”
Your podcast cover artwork serves one purpose, to entice people to press play and listen to your show. If your artwork fails to pique someone’s curiosity, they’ll quickly move on to the next show in your niche without giving yours a second thought.
Still not sure what you need?
We're ready to create the perfect visual identity for your podcast. But if you still have questions regarding our branding services, please don't hesitate to contact us and we'll do our best to answer them for you.