There are over 1,000,000 podcasts in the Apple Podcast Directory, with thousands of new shows added daily.
With that many shows, it doesn’t matter if you have a comedy podcast, you have a show offering dating advice, you interview amazing people, or you talk about your passion for model trains. Chances are you’re probably not the only podcast in your niche.
So how do you stand out in that growing sea of shows? You make your touchpoints better than your competition’s.
Podcast touchpoints are all the avenues people can come in contact with your show. Your podcast cover artwork is the most prominent and most important touchpoint. If your cover art doesn’t capture someone’s interest right away, there’s little chance they give your podcast a listen.
After your podcast artwork, your website and social media are the next most important touchpoints for your show. Make sure they are all “on brand” and represent your podcast in a professional-looking manner across all platforms.
The same goes for business cards, stickers, T-Shirts or any other marketing or promotional materials you have for your show.
The better your touch points look, the more interest people will have to check out your podcast.
Every visual associated with your show should have one goal in mind, to get people to press plan and listen to your podcast. If your branding is amateurish and unprofessional, people will think your show is amateurish and unprofessional.
If you are consistent with your show’s visuals and offer a professional-looking brand, your touchpoints will attract more and better-engaged listeners.
That’s how you grow a podcast.
*Featured Photo by Allie Smith on Unsplash
Do you need help with your podcast cover artwork?
Podcast Branding offers professionally designed cover art to help your show stand out.
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We're ready to create the perfect visual identity for your podcast. But if you still have questions regarding our branding services, please don't hesitate to contact us and we'll do our best to answer them for you.